FruitalarmERIKS Germany actively supports innovative project in children’s cancer wards
FRUIT, JOY AND SELF-BELIEF
/BEING A CHILD IN HOSPITAL IS HARD. BEING A CHILDIN HOSPITAL AND SUFFERING FROM CANCER IS HARDER STILL. THAT IS WHY ERIKS GERMANY HAS BEEN ACTIVELY SUPPORTING AN INNOVATIVE PROJECT IN CHILDREN’S CANCER WARDS THROUGHOUT THE COUNTRY.
Once a week in hospitals, “Fruchtalarm” brings fruit, happiness and confidence to sick children. The fruit is used by the children to mix their own fruit cocktails, which give them not only valuable nutrition, but also fun and self-belief – things often lost in the daily routine of being in hospital.
ERIKS Germany’s support for “Fruchtalarm” extends from financial, to physical, to wine gums. A €12,000 donation from ERIKS has funded the opening of a new “Fruchtalarm” venue in a ward in Munich. This sum will cover all the operating costs of the venue for a whole year and the project is on in 14 cancer stations now. Four ERIKS colleagues also now regularly volunteerat the venue.
ERIKS Germany’s support for “Fruchtalarm” extends from financial, to physical, to wine gums
Meanwhile, ERIKS Germany is spreading the word about the “Fruchtalarm” project in a number of different ways – hopefully encouraging more donations and more support. For example, a mention of the “Fruchtalarm” project is included on all email signatures, and information is featured on the eriks.de website. Special Christmas cards were also printed for customers, and a Christmas message and music download were emailed to over 48,000 ERIKS customers, to promote the project. At every customer event there is a segment dedicated to “Fruchtalarm”, and a promotional wine gum package has even been created to spread the news.
As well as promoting the project to the wider community, ERIKS Germany keeps colleagues informed about developments. Regular updates are provided to ERIKS Germany employees by email and newsletter. Also, at the most recent annual Management Team Meeting, the “Fruchtalarm” organisers were invited to present details of their cause to the entire ERIKS Germany management team. “Fruchtalarm” is just one of the many ways in which ERIKS lives up to its social responsibilities – though it’s probably the most nutritious and delicious.
- ERIKS Annual Sustainability Report 2016 available now
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